AMR Research defines Profitable Differentiation as the blending of an atomic-level understanding of consumer demand with effective retail execution to create a profitable and superior shopping experience.

Achieving cost-efficient, flawless order fulfillment means matching supply and demand using an S&OP process leveraging technology. While many companies have spent a lot on planning and collaboration software technology, most have not leveraged these investments to their full extent.

Nexgenix helps companies "planning for better execution utilizing real time response". Companies we serve are mostly characterized by consumer-driven short product life cycle and high frequency of new product introductions.

Every company that performs a large number of new product introductions, e.g. toys, fashion apparel, consumer electronics, etc. face a significant and daunting challenge in determining overall production in anticipation of sales during product introduction. Similarly, distribution-decisions need to determine exactly which store, based on market demographics, store characteristics, etc. receives what part of the product line and in what quantity.

Once these pre-season decisions are made, goods are pushed out to the marketplace. The problem now changes to one of how quickly can a supply chain recognize store level, or market level inventory imbalances due to higher or lower than expected sales and meeting those demand needs.

Nexgenix addresses this problem with the flexibility of its ix planning solutions powered by iX Platform.